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Call Duration
While more related to the quality of the Telemarketing Plan than the quality of the telemarketer, the duration of a good call will have an impact on the economics of the process. Put in here how long you think a good conversation ought to take, where the telemarketer ends up generating a qualified lead.

Remember, a good call requires that the telemarketer qualifies the prospect, establishes some rapport, uncovers needs that would justify the meeting, and closes on a meeting that actually takes place.