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Is Your Sales Chain Broken?

  • Is your Marketing program producing enough sales leads?
    • Is it producing enough good leads?
  • Is your Sales team closing enough new business?
    • Are they closing enough good business?
If there's a gap between "where you are" and "where you want to be," then something in your go-to-market process is broken.

The good new is: We can help!

The Problem

Despite the dizzying array of marketing and sales solutions that are available today, most B2B companies find that success remains just out of reach.

The reason, it turns out, is that promotional techniques like Inbound Marketing, pay-per-click, SEO and email just don't work for most companies. In B2B, at least, you also need to do market research in order to figure out whom to target, and to minimize waste. And you especially need to do direct marketing in order to get in the door so that sales can actually happen.

And only can bridge the gap.

Closing the Gap

The Solution

Ultimately, the answer is to go back to basics:
  • Use secondary and primary market research to identify prospects who actually need your products or services.
    • Don't just buy a list, and then "spray and pray."
  • Use promotion to create real awareness and stimulate real interest among that audience.
    • Don't just "throw stuff against the wall and hope something sticks."
  • And use professional B2B telemarketing to set the appointment.
    • Don't just "smile and dial."
Technology may have changed the game profoundly. But what everybody seems to get wrong is that they think it re-wrote the rules, when it really only gave you more weapons to fight the same old battle.

Next steps

If you want to start winning, and if you want to close the gap between "where you are" and "where you want to be," call today. is a service of JV/M, Inc.
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856-638-0399 • •