Of the 20 million or so businesses in the US, the vast majority do not want to grow beyond their current size, according to a 2011 study by Erik Hurst and Benjamin Pugsley of the University of Chicago. (You can find the study here.) If you're contemplating a growth program, you can use the model below to see if it's worth your while to invest in growth, either to increase your revenues, or your profitability, or both.
Step 1a: Estimate Your Market Opportunity
Estimate your Total Market Size, and the Addressable fraction, by replacing the numbers in the tables below (without commas) with those that reflect your own market and situation. (After you enter the numbers, go on to steps 2, 3 and 4, where you'll submit all your data to calculate the answer.)