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Test Your Sales/Marketing Knowledge

Before viewing this content, test your knowledge of effective Sales and Marketing techniques with a question from one of our Skills Assessments!

Which is NOT a necessary step in the lead generation process?

a - Getting the prospect's attention
b - Stimulating the prospect's initial interest
c - Handling the prospect's objections
d - Stimulating the prospect's desire to move forward with the sales process
e - Getting the prospect to take action

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