Before viewing this content, test your knowledge of effective Sales and Marketing techniques with a question from one of our Skills Assessments!
Which statement below best expresses your view of cold calling (i.e. cold telephone solicitation)?
a -
Cold calling is a necessary evil. I find it to be difficult to do, but it's a necessary part of successful selling.
b -
I enjoy cold calling. It's a fun and cost-effective way to generate new business.
c -
I dislike cold calling, and avoid it, if possible.
d -
Cold calling is best preceded by a letter or other introduction so that it's easier to get through to the prosect.
e -
Cold calling is not an effective way to generate sales.