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Here's the Truth

You Will Never Get a Page 1 Rank on Google for the Terms You Really Want

Your SEO firm is lying to you. The only way to get on Page 1 of Google is to over-constrain your search terms.

57% of the Decision Process Is NOT Completed Before the Prospect Talks to a Salesperson

The company that started that meme made it up. They never did a study. They just put the idea out there to sell their inbound marketing services.

Marketing Is Not a Numbers Game

The "repetition effect" only works if you have a non-zero response rate. And doing the same thing over and over again, and expecting a different result, is the definition of "insanity."

MQLs Do NOT Become SQLs

In the old days, they called it "waste".

Guarantees in Marketing Are for Suckers

We're sorry if you've been burned before. But if you think that telling your Marketing vendor to "put your money where your mouth is" is going to reduce your risk, keep dreaming. If your Marketing vendor could guarantee sales for you, he'd be in your business, not his.

You Can't Fix Your Conversion Rate

If everything about your Marketing program is fine except for your conversion rate, then everything about your Marketing program is not fine. It's like saying "the operation was a success, but the patient died."

Content Marketing Is Its Own Reward

Why buy the cow if you can get the milk for free, right?

And Your Employees Are In On the Scam

They're only there until the money runs out.

Talk to Us. We Can Help You Beat the Con

The platforms have created a game that gives you the illusion of control and of the potential for success. And they've enabled all manner of agents - digital marketing companies, software developers, consultants, list vendors, marketing experts, and even your own employees - to help you play, and keep you in the game. But if you play their game, you can never win. You might get by, but the odds are much higher that you will lose everything. The platforms will simply continue to get richer. And your employees will move on.

The solution is to not play their game.

Instead, let show you how to get off the hamster wheel, to put down the Kool-Aid, and get real results. We'll help you win the game that you really want to win: growing your business, not theirs.

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