LeadGen.com

Do you need to increase your sales? Do you need to grow your company’s revenue, profitability or market share?

If you compete in the business-to-business (B2B) market, you know that companies typically develop and implement marketing and sales initiatives that are designed to achieve specific revenue, profit and market share growth objectives. But you’ve probably also seen that many companies are either not meeting their objectives. Or worse, they’ve lowered their expectations. This happens because their marketing and sales programs simply aren’t delivering the results they need. But these are the kinds of problems that LeadGen.com is uniquely positioned to solve.

Take an in-depth look at how we do it.

Introduction

As it turns out (for many companies we’ve helped) it wasn’t because of increased competition, or even because of decreased demand, that their results fell short. And it wasn’t because their sales or marketing programs didn’t work, as most worked exactly as advertised. The reason that most companies didn’t achieve their objectives was because there were incorrect assumptions underlying their sales and marketing programs, and unforeseen gaps between them, that doomed them from the start. And it was only after they called LeadGen.com – the missing link between marketing and sales – that these barriers to success were identified and fixed, and their goals were achieved. For example: A division of a Fortune 500 company had recruited dozens of channel partners to bring in new sales, based on the partners’ incumbency in the geographic market. But when the partners were asked to go after new customers, they balked because they didn’t want to leave their “comfort zone.” And so the initiative failed to achieve its growth goals. Only after LeadGen.com was brought in to find deals and set qualified appointments for the partners in their target verticals were they motivated to go after the opportunities, and reach 100% of their revenue objectives.

In another case, a mid-sized financial services company sent its salespeople to attend a popular sales training program in order to increase their close rates, and shorten their sell- cycles. But when the close rates went down after the training (instead of up), and the sell- cycles got longer (instead of shorter), they knew they had a problem. It turned out that the sales technique, which the salespeople had only grudgingly embraced, was alienating their prospects. LeadGen.com solved it, though, with remedial training and field coaching that ultimately led to the company going from less than 4% market share to more than 15% in less than two years.

And in yet another case, a Fortune 500 client had implemented an elaborate Contact Management System that was designed to improve management control, and get a better handle on their sales funnel. But the system, which otherwise functioned flawlessly, quickly became packed with bad data, lost opportunities and misleading reports because they didn’t have a process to insure the integrity of the data. LeadGen.com quickly cleaned up the system. And then we focused their sales teams on profitable opportunities that added more than 6% to their sales in the first year on a base of over $500M.

As you can see, while each of these marketing and sales initiatives was executed well, they all had hidden – but wrong – assumptions, and therefore a gap in the overall sales/marketing process. (In the first case, they selected channel partners who were in the right geographic markets, but who weren’t willing to go after new business. In the second case, they purchased an ineffective sales training program. And in the third case, they forgot to prioritize the functionality in their CRM.) And so when these otherwise reasonable strategies encountered real-world market conditions, they failed to achieve their revenue goals. But it’s at this intersection of marketing and sales where LeadGen.com can turn disaster into success. For example:

A regional tech company had implemented a comprehensive social media/email marketing program to complement their networking and trade show activities that, together, they hoped would generate significant new sales. Despite meeting all of their production KPIs, however, their conversion rates were far below expectations. So they called LeadGen.com for help. Quickly recognizing that the promotional initiatives were actually failing to reach their intended audience, we re-designed the programs. And within less than two months we had identified, and the client had closed, enough new business to exceed 100% of their revenue objectives for the next two years.

A PR firm had some notable successes under their belt. But their own PR was unable to get to the attention of their target prospects: consumer products CEOs. Combining research, direct mail and telephone follow-up, LeadGen.com was able to get them in front of several dozen interested prospects, however, and fill their book of business for a year.

A manufacturer of an innovative piece of mechanical equipment was having trouble breaking into a new market because of entrenched competition, despite dominating the trade show circuit. To close the gap, we realized that they could go around the competition, and approach the architects and engineers who were designing the systems, thereby getting the client specced in before the competitor could even be selected.

A Fortune 100 manufacturer of fiber optic cable had saturated their market, and was facing a declining revenue stream. Using an innovative data mining technique, though, we were able to identify several major new market opportunities that ultimately delivered over a billion dollars in new sales, and created several new markets in the process.

A metals manufacturer had a small slice of their addressable market, a slice that was getting smaller due to unethical practices of a competitor. We engineered a turnaround for them, though, by guiding them through a price war, and building them a new sales team that gave them the #2 market share in the business.

As these examples illustrate, despite the wide array of tools and tactics available to support B2B marketing and sales today, many initiatives ultimately fail to deliver on revenue for two primary reasons:

Marketing programs that fail to produce qualified sales leads, and

Sales programs that actually prevent sales from closing

As you’ll see, these problems happen because a critical piece is often missing from the marketing/sales process. So if you (or someone you know) are facing this “tactical success/ strategic failure” conundrum, call us. We can close the gaps, and help you reach your goals.

Why So Many B2B Marketing and Sales Initiatives Fail

While each company’s situation is different, there are seven common reasons why so many B2B marketing and sales initiatives fail today. Not surprisingly, many of these fall under the heading, to paraphrase Mark Twain, of “It’s not what you know that’s the problem. It’s what you know, but that just ain’t so, that gets you into trouble.” That is, when your assumptions are wrong, failure is likely to follow – especially in marketing and sales. Thus:

1. When is a “Lead” Not a Lead?

By a considerable margin, the #1 reason for the failure of many B2B marketing and sales programs was because of the soft, if not wholly inaccurate, definition of a “sales lead.” Ever since the list vendors rebranded their mailing lists as “sales leads” in the 1990’s, everyone has used a different definition for the term. This results in confusion, and often disaster. And with the advent of social media marketing and Web 2.0, things have only gotten worse. For example:

To a mailing list vendor, a “name” is a lead.
In a social media marketing program, a “click” is a lead.
In an advertising program, an “impression” is a lead.
At a trade show, a “booth stop-by” is lead.
In a telemarketing program, an “appointment” is a lead.
In an email campaign, an “open” is a lead.
In a content strategy, a “download” is a lead.
In a networking group, a “referral” is a lead.
In an inbound program, an “inquiry” is a lead.
And with a Webinar campaign, an “attendee” is a lead.

While any of these definitions (and there are many others) might be valid in isolation, there are two problems. First, you can’t compare the cost-per-lead from one program to that of another if the definitions are different. It’s like comparing apples-to-oranges. So you can’t make a rational business decision about what to invest in. And therefore you make bad decisions.

Compounding the problem, when you attempt to convert these so-called leads into sales, you get confusion and rejection by the sales team. This is because it takes a lot more time, effort and money to convert an “impression” into a sale, for example, than it does to convert a confirmed “face-to-face meeting with a decision maker” to a closed sale. Telling your sales team to convert poorly qualified sales leads into revenue produces the Glengarry Glen Ross Syndrome (i.e. “These leads are terrible!”) And they end up throwing out the good with the bad, if not simply quitting.

Normalizing the definition of a sales lead, and modeling the activity needed to convert (i.e. re- qualify) it, in your business plan (which we can show you how to do) is the first step towards fixing your marketing strategy. Only then can you design and implement an effective marketing plan. But it was a missing link that was ignored in almost every failed marketing initiative.

2. The Marketing Zombie Apocalypse

The second most common reason for the failure of many of the B2B marketing and sales programs was because, while the initiative’s chief advocate may have been an expert in the particular promotional or sales solution being used, most advocates were vague, if not deliberately ignorant, about how to convert the investment into actual revenue. We call this “The Marketing Zombie Apocalypse.” But examples abound, including:

The Social Media Marketing expert who can show you how to post to LinkedIn, but shrugs when your connections don’t buy.
The email expert who can send out thousands of emails a day, but measures response rates in thousandths of a percent.
The Sales Manager who asks for more resources.
The list rep who guarantees the quality of their list by giving you a replacement list that has an even higher bounce rate.
The Channel Manager who can recruit VARs and channel partners, but who blames competition when they don’t produce.
The Marketing Manager who sees his job as “making the salespeople happy,” but who doesn’t understand that the salespeople may not be any smarter than he is at finding new sales.
The Salesperson who looks great in a suit, but asks for price concessions.
Or the technology expert with the “next big thing” who claims to not be accountable when it’s time to judge sales results.

At LeadGen.com, we refer to employees (and vendors, for that matter) who dodge revenue accountability as “Marketing Zombies.” They proselytize with conviction, but it’s their process they’re selling, not the ROI. As a result of this missing link, you get a lot of activity, but no results.

On the other hand, forcing accountability – as many owners do in response – doesn’t solve the problem either. This is because guarantees, back-ends, skin-in-the-game, pay-for-performance and high commissions only serve to drive creative contracting and excuse making, rather than performance. Better is to design a process correctly in the first place (which we can show you how to do) whereby accountability doesn’t become a hammer, but rather is a byproduct of the process.

3. What’s the Definition of a Camel? A Horse Designed by a Committee!

While they’re great tools, Contact Management Systems are fundamentally slaves to many masters. Salespeople use them to track opportunities. Management uses them to forecast revenues. Marketing analysts use them for data mining. And Sales Managers use them to exert control. What you often end up with, however, is an expensive, over-engineered mess filled with duplicate data and missed opportunities – and the third most common cause of failure.

Any CMS that doesn’t have a Data Integrity Czar with authority over development and processes is a huge missing link, and an accident waiting to happen. But even that might not be enough. Many systems have slow response times, and most over-complicate the steps in the sales process. But the one problem almost all of them have is that they force salespeople to tag records with attributes, phases of the decision process, and other ephemera that waste their time, and actually do nothing to help them close more business.

As much as it pains people, we find that “less is more” when it comes to Contact Management Systems. For most B2B companies, the focus should be on what makes the sales job easier – a design goal we can help you achieve. Everything else, though, should be challenged.

4. Market Research Is Too Expensive, Except When Compared to Not Doing It

In one of the most glaring examples of a missing link, in a recent survey we could barely find one B2B company that conducted valid market research, either primary or secondary, before launching any marketing or sales initiatives. It was amazing (to us, at least,) that a company would rather spend a million dollars to fail than spend $30,000 to find out that there’s no opportunity, or to learn that the method they’re using to tap into it won’t work.

It turns out that market research (which we can design and implement for you) generally has the highest ROI of any marketing tool in the toolkit. It’s fast to implement. And it can save many times its cost in speed-to-market, risk, wasted investment, and low close rates.

Interestingly, for those companies with failed marketing initiatives the most common refrain was, “If I’d only known then what I know now...” Unfortunately, most couldn’t wait.

5. Recruiting Violations

Having the wrong skill set on your sales team is an easy gap to hide. Who would know? Surprisingly, many companies in our sample recruited salespeople using tests and decision criteria that were wholly unrelated to success in sales. (Did you know that the most popular testing regimen has never been correlated with success in sales?)

Once on board, salespeople are usually given “product training” that’s been mislabeled as “sales training” – with actual “sales training” never really being provided (which is a huge gap!) But even when sales training is offered, it is often in an ineffective, albeit widely available, technique.

Making matters worse, many salespeople are asked to do things for which they are unqualified or unwilling, like cold calling (which we can do for you, by the way). And when the company attempts to remediate their salespeople by investing in better sales aids, performance plans, or modifying the compensation plan – none of which can really solve the problem – the finger pointing begins.

Compounding the situation, most B2B companies don’t train their Sales Managers in Sales Management either. How does that make sense? (At LeadGen.com we can help you recruit, train and coach salespeople who’ll perform, and Sales Managers who’ll actually add value to the process.) But sales team problems were at the root of dozens of failures we observed, especially among SMBs.

6. Confusing Strategy with Tactics

A cause of missed objectives that often points to the C-suite, many of the issues that we found were the result of conflating strategy with tactics. Most people know that strategy is not just a bunch of tactics strung together, but management needs to insure that the whole will derive from its parts by carefully looking for missing links and assumptions in the process. That is, there’s many a slip between the lip and the cup – and that’s where many of the failures came from.

The best solution to this problem is still the old “GOSPA+M” approach (developed by IBM,) balanced by the “OODA” approach (by John Boyd) to keep things timely. But a set of “fresh eyes” that have an understanding of what it takes to be successful in B2B, which we can offer, is also often all that’s needed.

7. Modeling Madness

Finally, the dictates of financial accounting often conflict with effective marketing and sales management. In the real world, revenue production starts with an investment in marketing, which generates leads, which are then worked and closed by the salespeople. But marketing budgets are often mistakenly based on past sales (which can cause you to over- or under-invest). And marketing is generally viewed as an expense (which causes people to cut it just when it should be increased).

While we would never argue with GAAP, when the accounting format, or the need to close a month or quarter, dictates the sales and marketing process, we often see bad decision-making. Best is to integrate an investment-based marketing module into the overall budget (a gap that we can help close), and create a reporting process that doesn’t require manual intervention.

The Bottom Line

With the proliferation of so many new marketing and sales tools on the market, it seems that everyone has a solution. But so few seem able to deliver actual revenue results, no less turn around a bad situation. For many companies, achieving revenue, margin and market share gains in the B2B market always seem to be just out of reach. And the “hockey stick” just keeps moving inexorably to the right. At LeadGen.com though, we’ve seen – and solved – just about every B2B marketing and sales problem in the book, and then some. We have the perspective to identify the missing links, and the skills, objectivity, integrity, resources and tools to fix them. And so if you need to increase your sales, margin or market share, call us. We can help, as we’ve done in hundreds of situations like these:

A company that makes equipment for police cruisers was losing market share to competitors with inferior products. With a small market research effort, however, we were able to identify a gap in their customer support strategy, and turn around all their losses within less than two months.

A roofing company was a small, “also-ran” in their local market, competing on price to get new business. And when the recession hit, things only got worse – because less work meant more vendors competing, further driving down prices. For less than the cost of their Yellow Pages ad, however, we were able to turn things around for them, to the point where they’re the only vendor in their market working six days a week.

A company that specializes in bank regulatory compliance couldn’t free up their consultants to look for new business, and their marketing programs were falling flat. So revenues had stagnated for years. We showed them how to find them new business. And within six months revenues were on the upswing – and they kept rising until the company was bought out!

A Chamber of Commerce was losing members to both online and offline networking groups. So they asked LeadGen.com to build a customized networking site that enabled them to add over 100 net new members in just the first month online, and stop the bleeding.

A manufacturer of an innovative industrial fan just couldn’t get traction for their product. It saved energy, but no one wanted to be the first to try it. We helped them model the customer economics, and used it to help them find their first batch of sales. And then we kept finding them customers until they became the leading brand in their market.

And a start-up manufacturer of an innovative new IP-based surveillance system was in danger of failing at the starting gate. We showed them where to find new business, and brought them their first $6M in new sales.

We could go on and on, but if these are the types of challenges you face, and the kind of results you, or someone you know, would like to see, we would very much like to talk. We can identify the gaps in your marketing and sales chain, and bridge them. Because we understand what works in B2B sales and marketing better than anyone else in the business, and we have the track record to prove it. And while we can’t guarantee success – there are real risks, and not every venture is destined to succeed – if there’s a chance for success, we can help you find it.

To that end, we’d very much like to speak with you, at your convenience, about the challenges you’re seeing in the market, and to see if and how we might be able to assist. In the meantime, you can learn more about us by browsing our website. Or you can reach out to us anytime.

Background

Anyone who has studied marketing has heard of the “four Ps” of marketing: Product, Price, Promotion and Place. The product, of course, refers to what you’re selling. Price is what you charge for it. Promotion is how you let prospects know it’s available. And Place is where and how they can buy it. These elements of the “marketing mix” are the basic tools that every marketer has to work with in order to prime the revenue pump.

Over the years since the concept was introduced, most people have also come to recognize that there’s a fifth “P” in marketing, Positioning, that represents how a product compares to its competitor’s products, or at least how the vendor wants it to be perceived competitively or strategically. While positioning can be considered to be a subset of promotion, it’s generally more convenient to associate promotion with media selection and message formatting, and use positioning to understand and articulate the actual content of the marketer’s messages, as well as the product’s attributes those messages are promoting.

The particular challenge that positioning addresses is that different customers can have different needs, and competitors eventually emerge to serve them. Thus, for a somewhat apocryphal example, when Ford was virtually the only manufacturer who was building cars for the mass market, you could have yours in any color you wanted, as long as it was black. But once other manufacturers evolved to compete for the business, and who could offer different features and prices, the market segmented according to those needs and preferences. That’s how we ended up with Cadillac peeling off high-end buyers, Volkswagen peeling off low-end buyers, Corvette peeling off sports-minded buyers, Volvo peeling off safety-conscious buyers, and so on. Positioning is what these marketers did to identify market segments that were vulnerable to be targeted, and then to differentiate their products and appeal to those segments.

We’ll discuss, in a moment, exactly how you can position your product competitively – not by the seat-of-the-pants or “gut feeling” methods that many businesses use that often results in failure, but deliberately and in a structured manner – and what any of it has to do with cold calling. But it first helps to note that a key element of positioning is the product’s “value proposition.” A product’s value proposition is a statement describing how, and how well, the product (at least theoretically) meets the segment’s needs better than the competition. And in doing so, how the product provides greater value in return for the cost. Thus, if we identify a segment as having a higher need for speed, we can sell more Corvettes to these buyers by positioning our cars as faster (even if not necessarily building them to go faster) and telling prospects – i.e. positing a value proposition – that you can get more speed and excitement for your money if you buy a Corvette. Or if we identify a segment as being more safety conscious, we can show our cars stacked eight high to get their attention and interest. Such representations, even if sometimes humorous (e.g. “I’m a Mac” vs “I’m a PC”) attempt to answer the question: Why should I buy from you (or use your product) as opposed to your competitor? And if the positioning exercise is done well, it can mean the difference between failure (e.g. Google Glass) and success (e.g. the iPhone).

Our goal here is not to write a treatise on positioning, of course, but to show how developing an effective cold calling program can solve the positioning problem. That is, how can you come up with an effective positioning and value proposition for your products by developing an effective cold calling program?

The Secret Sauce of Successful Marketing

What makes cold calling unique as a sales tactic is time or, more accurately, the lack of it on the cold call. Specifically, when making a cold call the telemarketer usually has less than about ten seconds to get the prospect’s attention and interest; otherwise the prospect (at least in B2B) is going to hang up. And while, if you’re advertising on a billboard you also only have a few seconds to get the prospect’s attention and interest, it’s more likely then that you’re counting on the repetition effect to make up for it. This also holds for other approaches, including pay-per-click, banner advertising, SEO/SEM, radio and TV; while trade shows, networking and PR additionally leverage the venue or media for credibility. Cold calling, however, is pure. You either hit the ball on your first pitch, or you’re out of the game. You don’t usually get a second chance.

This one-bite-at-the-apple nature of cold calling forces the telemarketer to script something – specifically, to put forth a value proposition – that is so relevant, interesting, compelling and succinct that the prospect will want to stay on the phone with you and talk about it. But this is what makes developing a cold calling program the secret sauce of successful marketing: If you can articulate a value proposition well enough and quickly enough to get a cold prospect to want to stay on the phone with you to talk about it, and ultimately to meet or buy, then you have a winning foundation on which you can build any other promotional or sales technique.

Articulating Your Value Proposition

At LeadGen.com, we’ve developed a structured process can enable you to script an effective pitch quickly, inexpensively and reliably, and that can be used by any business, not only for cold calling but for any other type of marketing or sales program. To be sure, we’ve found that it’s virtually impossible to come up with a call opening that’s relevant, interesting, compelling and succinct, and that’s going to get a cold prospect to want to stay on the phone with you, and to do so on campaign after campaign, through brainstorming, intuition or traditional content development methods. (Canned scripts are, by definition, not relevant, nor generally very interesting.) But the process we’ve developed can do it every time.

Obviously the process of articulating a company’s value proposition is fraught with challenges. Some of the most ridiculous examples found on the Web don’t even answer the question of why someone should buy from the vendor. But most companies are challenged to answer it in less than ten seconds, as even most “elevator pitches” are thirty seconds long, and most that we’ve heard are horrible.

An effective process starts with understanding how customers use (or would use, in the case of new products) your products to do some function, and how they could do it better with your product than with the alternative. Since “better,” by definition, usually has a metric (e.g. faster, cheaper, safer, more fun, etc.,) the difference (i.e. between doing that function without and with your product) can generally be quantified, and from this quantification you can derive a relevant, interesting, compelling and succinct way to represent your value proposition.

From Analysis to Success

Depending on your product, the process can be a bit more complex than just these three steps. In fact, our workshop to learn the process at www.leadgen.com/workshop has over 30 lessons you could take if you need them. It can take anywhere from one day to several weeks to implement what you learn. And if you want to apply it to other programs such as sales, advertising, customer service or new product development, it does take a little additional effort. But if you want to take the guesswork out of your marketing, and be able to develop consistently successful marketing and sales programs, building an effective cold calling program is the place to start.

Discover how you can make cold-calling the foundation of your sales and marketing program with our Cold Calling Workshop today!

The LeadGen.com Blog

Are you tired of people telling you that you should try this, or that, only to find nothing works?

Do you need someone who can tell you exactly what you need to do, then roll up their sleeves and make it work for you so you get the results YOU need?

Does your sales engines keep stalling? Is it simply not firing on all cylinders?

Do you need someone who can take a look under the hood with the right diagnostic tools, and then be able to make a lasting fix?

Are you getting stuck trying to get your business to the next level?

Are you looking for someone that can help you overcome the barriers holding you back?

Are you looking for a reliable provider to implement a marketing program you already know will work?

Are you looking for results like this?

Are you struggling to get a valuable product or service due to barriers in the market?

Are you looking to break through those barriers and get results like this?

Is your business experiencing a sudden downturn and you need to find a way out?

Are you looking for results like this?

Is it costing you too much time and money to reach and engage your target audience?

Are you looking for results like this?

Do you have a new product or service you are trying to take to market?

Are you looking for results like this?

Are your channel partners and distributors letting you down?

Are you looking for results like this?

Has your business become self-limiting, preventing you from reaching your goals for growth?

Are you looking for results like this?

Are sales results from a new acquisition not panning out as you hoped?

Are you looking for results like this?

Is your sales team caught in a catch-22 between prospecting and other vital priorities?

Are you looking for results like this?

Do you need to turn around a sales decline?

Are you looking for results like this?

Are you finding it challenging to enter North American markets?

Are you looking for results like this?

Do you find your company operating in a market downturn with a decline in sales revenue you need to somehow make up for?

Are you looking for results like this?

Are you in Educational Services with a sales challenge you need to solve?

Are you looking for results like this?

Are you with a Marketing Company facing a sales challenge you need to solve?

Are you looking for results like this?

Do you have a venue, or a membership organization facing a revenue slump you need to get out of?

Are you looking for results like this?

Are you looking to target the legal industry

Do you need results like this?

Do you have a software or IT solution you need to bring to market?

Are you to gain looking market share and position yourself as a leader in an industry?

Do you have a Consulting Service, but having a hard time helping your target audience understand your value?

Are you looking for results like this?

Do you have a sports team, or a venue, but having a hard time filling seats

Are you looking for results like this?

Are you having a challenge getting law firms to notice you?

Are you looking for results like this?

Are you looking to break into the banking or financial sector, but having a hard time breaking through the clutter?

Are you looking for results like this?

Do you have an innovative insurance product, but are having a tough time getting anyone to listen?

Are you looking for results like this?

Are you a systems manufacturer with a sales challenge you need to solve?

Are you looking for results like this?

Are you a Marketing Company with a sales challenge you need to solve?

Are you looking for results like this?

Do you have an innovative solution you need to bring to market, but having a hard time identifying and getting in front of the right people who could benefit?

Are you looking for results like this?

Need More Sales?Get Help Here!

The LeadGen.com Blog

Are you tired of people telling you that you should try this, or that, only to find nothing works? Do you need someone who can tell you exactly what you need to do, then roll up their sleeves and make it work for you so you get the results YOU need?

Does your sales engines keep stalling? Is it simply not firing on all cylinders? Do you need someone who can take a look under the hood with the right diagnostic tools, and then be able to make a lasting fix?

Are you getting stuck trying to get your business to the next level? Are you looking for someone that can help you overcome the barriers holding you back?

Are you looking for a reliable provider to implement a marketing program you already know will work? Are you looking for results like this?

Are you struggling to get a valuable product or service due to barriers in the market? Are you looking to break through those barriers and get results like this?

Is your business experiencing a sudden downturn and you need to find a way out? Are you looking for results like this?

Is it costing you too much time and money to reach and engage your target audience? Are you looking for results like this?

Do you have a new product or service you are trying to take to market? Are you looking for results like this?

Are your channel partners and distributors letting you down? Are you looking for results like this?

Has your business become self-limiting, preventing you from reaching your goals for growth? Are you looking for results like this?

Are sales results from a new acquisition not panning out as you hoped? Are you looking for results like this?

Is your sales team caught in a catch-22 between prospecting and other vital priorities? Are you looking for results like this?

Do you need to turn around a sales decline? Are you looking for results like this?

Are you finding it challenging to enter North American markets? Are you looking for results like this?

Do you find your company operating in a market downturn with a decline in sales revenue you need to somehow make up for? Are you looking for results like this?

Are you in Educational Services with a sales challenge you need to solve? Are you looking for results like this?

Are you with a Marketing Company facing a sales challenge you need to solve? Are you looking for results like this?

Do you have a venue, or a membership organization facing a revenue slump you need to get out of? Are you looking for results like this?

Are you looking to target the legal industry Do you need results like this?

Do you have a software or IT solution you need to bring to market? Are you to gain looking market share and position yourself as a leader in an industry?

Do you have a Consulting Service, but having a hard time helping your target audience understand your value? Are you looking for results like this?

Do you have a sports team, or a venue, but having a hard time filling seats Are you looking for results like this?

Are you having a challenge getting law firms to notice you? Are you looking for results like this?

Are you looking to break into the banking or financial sector, but having a hard time breaking through the clutter? Are you looking for results like this?

Do you have an innovative insurance product, but are having a tough time getting anyone to listen? Are you looking for results like this?

Are you a systems manufacturer with a sales challenge you need to solve? Are you looking for results like this?

Are you a Marketing Company with a sales challenge you need to solve? Are you looking for results like this?

Do you have an innovative solution you need to bring to market, but having a hard time identifying and getting in front of the right people who could benefit? Are you looking for results like this?

Need More Sales?
Get Help Here!