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Test Your Sales/Marketing Knowledge

Before viewing this content, test your knowledge of effective Sales and Marketing techniques with a question from one of our Skills Assessments!

When attempting to generate a lead using B2B cold calling, you should do all of the following EXCEPT:

a - Prepare your own personalized script so you know exactly what to say and how to say it.
b - Arouse interest, but sell the appointment -- not the product or service.
c - Develop the need.
d - Put a smile in your voice; be upbeat.
e - Try to close the sale on the phone.

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