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Why Use

Start with "the Three Traps"

Have you ever heard the saying, "If all you have is a hammer, everything looks like a nail"?

For businesses that want to grow their sales, it means that the solution that any given vendor recommends usually depends on what that vendor has to offer, even if it's not right for the situation.

If you call an SEO company, they're going to tell you that you need to do SEO. If you call an advertising agency, they're going to recommend that you advertise more.

It doesn't mean that what they recommend is the right solution; it just means that it's their solution. And so you can end up missing your goals.

George Bernard Shaw

Then there's another saying, coined by George Bernard Shaw, that says, "Those who can, do; those who can't, teach."

In business this usually means that, when you hire a consultant, their theory often doesn't account for unforeseen barriers-to-success when you try to implement their recommendations.

So you can be left holding a binder full of good ideas, but an empty sales funnel, when you hire a consultant.

Finally is the "Not Invented Here" syndrome.

Many companies reject out-of-hand any solutions that they didn't come up with themselves, no matter how good it is. And yet they expect their prospects to blindly accept theirs.

Setting aside the hypocrasy, unless you have an ESOP (and sometimes even if you do) you have to accept that your employees may sometimes be motivated to put their own interests ahead of the company's.

And this happens often when considering, and then rejecting, the use of outside services.

At, however, we don't force you (or them) to make a choice. We find a way to create a win-win - for you, and them. Gives You the Best of Both Worlds

At, we're different. First, at we can provide, either directly or through one of our Partners, virtually every solution known to man. For every budget. For every problem. And for every market.

And we also have consultants on staff, many with decades of Sales and Marketing experience, to provide guidance and advice, without bias in selecting the right solutions, and in developing, implementing and managing an effective strategy - whether you want to do it in-house or outsourced.

So you do the right things, and you do them right, too.

We're Faster

We're Better

We Cost Less

As a result, at we can help you achieve your objectives sooner. We can help you do it with a far lower risk of failure. And we can do it less expensively than any other option.

Drilling Down

If you're thinking about outsourcing some of your marketing or sales work, or even hiring someone, you probably have a few issues you're dealing with. Either you don't have the skills in-house to do it, or you don't have the tools. Your vendors may be failing to deliver promised results. Your people may be tied up doing other things, or they may just be out of ideas. You may not have the technology or solutions to work with. Or you may simply have a bad marketing or sales strategy - or worse, no real opportunity.

But if growth isn't happening, it may be time to call in the cavalry. (Are you wondering if you have a growth opportunity? Click here.)

At We Can Help You
Maximize Your Sales and Profitability

At, helping companies increase their sales, their market share, and their profitability is all we do - all day, every day.

So now, the question is: How are we different from the 10,000 other sales and marketing solution providers that are out there?

Like we said, when it comes to helping you grow: We're faster, we're better and we cost less. So, first of all, we don't make you choose two out of three.

Understanding Your Options

When developing a sales or marketing strategy, there are thousands of options to choose from. But that, of course, just makes the problem worse. How do you know which to choose? How do you know which are right? For example:

  • Should you use direct marketing or broadcast?
  • Should you use inbound marketing or traditional?
  • Should you focus on lead generation or closing?
  • Should you use all-of-the-above or rifle-shot?
  • Should you pay-for-performance, or bear the up-front risk?

And then, once you choose a strategy, how do you make sure you execute it well? For example:

  • Did you know that over 95% of telemarketers can't actually make a competent cold call?
  • Did you know that, for most companies, there is precisely zero correlation between Web traffic or page ranking and sales?
  • Did you know that Digital Marketing professionals have the highest job turnover rate of any category tracked by LinkedIn?
  • And do you understand that, when you choose a single-solution vendor, you are assuming that that solution is the right one?

The point is that, if you don't step back and take a holistic view of the problem, and your options for solving it, not only do you increase the chances of failure, but you guarantee that, by the time you find out that it's not working, it will be too late to fix it.

So How Can We Be Faster, Better and Still Cost Less?

At, while we have dozens of different sales and marketing solutions from dozens of different Partners, our focus is always on your bottom line. Ringing your cash register, and delivering meaningful financial results, are really important to us. We love when you're successful.

At the same time, we don't offer the "false accountability" of a pay-per-lead program, or the "cheap insurance" of a guarantee. Instead, we offer the experience of having put together hundreds of successful campaigns and programs for hundreds of clients over the last 25 years that have delivered to them billions of dollars in new sales, profits and market share.

With that as background, if you're a "video learner" click on the video on the right to see a 10 minute Overview presentation. If you need a little help understanding the basic Sell Cycle, try this page.

And if you're ready to understand why a "one stop shop" is the only way to go, read on.

Click here for B2B Overview (9:40) Can Help You Maximize Your Sales

Do you need more sales? Do you need to grow top-line revenue? At we have solutions that can take your business to the next level, and beyond. And you won't have to invest hundreds of thousands of dollars in personnel, programs and infrastructure either - because one-stop does it all.


Setting a sales goal is easy. Figuring out how to achieve it is hard. At we can design marketing and sales strategies that work, and deliver those profitable new market opportunities you need. In other words, we can build you a program that's going to ring your cash register - now, and in the future.


Getting in the door is the first - and hardest - step in the sell cycle. At we can put you in front of decision makers who need your company's products or services, and who want to talk with you about how you can help - because we've been doing it for over 20 years.


Success in today's competitive marketplace takes more than just "showing up." Whether you use in-house salespeople or outside channel partners, can recruit, hire, train, compensate, coach and motivate your team so they close more sales, and maximize your ROI. We can even manage them for you, so you get the results you need, not just more headaches.


Getting in the door is the first - and hardest - step in the sell cycle. At we can put you in front of decision makers who need your company's products or services, and who want to talk with you about how you can help - because we've been doing it for over 20 years. Can Help You Increase Your Company's Sales!

If you're looking for more sales, you've come to the right place. Because at getting results - and ringing your cash register - is what we're all about. The answer isn't always as simple as flicking a switch. But the funny thing about sales and marketing is that the cost of effective sales and marketing is always less than the cost of ineffective sales and marketing. And you can take that to the bank.

If you need more sales, you need

We Can Help You Maximize Your Market Share

Are you in a competitive slug-fest? Are you challenged by the clutter in the media? By competitive incumbency? Or by prospects who always choose the "do nothing" option? At we have the tools you need to break through the noise, to unhook your competitors, and to get your prospects to act!


If you can't get your prospect's attention, selling to them is going to be a whole lot more challenging. But at we have tools and techniques that can break through the clutter - and get them looking at you, kid!


Once you've gotten their attention, are you then able to get them to be interested? If "I'm not interested" is your most common objection, we can fix it. Because we know what "floats their boat," and yours, too.


You may have an ad agency, but do they do lead gen? You may have a Web developer, but do they recruit? Or you may have a sales trainer, but do they do SEO? We can fill the gaps between vendors, and close the one between marketing and sales.


Unseating a competitor isn't a matter of lowering your price, or piling on features. In most cases, it's a chess game - a game we love, and love to win - for you.


Remember when "nobody ever got fired for buying Blue?" How would you like to be the default option in your market? At, we can make it happen. Can Help You Beat Your Competition!

You may not realize it, but market share is the key to success - because the more market share you have, the more you can charge. If you don't have on your team, though, you're just leaving money on the table.

If you need more sales, you need

We Can Help You Maximize Your Profitability

Is your appetite for more sales bigger than your budget? Do you need to do more with less?
By using's one-stop-shop you can take advantage of economies-of-scale
that you can't get anywhere else.


At we develop program elements such as your Value Proposition, Positioning, Economic Value to the Customer, Lead Qualification Criteria, Benefits and more so they can be used in every phase of your marketing and sales program. So you don't have to re-develop them with every vendor - saving you tens of thousands of dollars or more for the typical program.

PASS-THROUGH DISCOUNTS partners with some of the best solution providers in the business, and then passes along the savings to you.


You know the old saying: "If all you have is a hammer, everything looks like a nail." But at we have dozens of solutions. So you get what you need, not just what your solution provider has on the shelf.


When you use multiple vendors, and an initiative fails, that's when the finger-pointing begins. But with you get a dedicated Account Manager to oversee all of the work. So you can get a good night's sleep knowing that there's someone out there who really cares whether or not you succeed. Can Accelerate Your Sales Growth!

If you need more cash flowing to your bottom line, we can help. At we understand the synergies between program elements, and how to make them work for you. So instead spending of time and effort shopping for the best price, you can save your energy for counting your winnings.


Solving the sales problem in today's crowded market takes more than putting some high-schooler on the phones. It takes more than a degree in Marketing Communications from State U. And it takes more than some high-falutin' technology, a tired email list, and spewing content all over LinkedIn.

It takes

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