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Introducing: the Definitive Guide to Generating Better Leads and Closing More Sales!

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The Complete "How To" for Anyone in Sales or Marketing


Are You Struggling to Make Your Numbers?

Read "Lead Generation" and learn how to:

  • Break through the clutter
  • Create more interest
  • Drive more engagement
  • Generate more and better leads
  • Maximize your Conversion Rate
  • Maximize your Close Rate
  • And maximize your Sales, Margins and Market Share, no matter what you're selling, no matter who you sell to, and no matter what media or tactics you use

So you can achieve - and then exceed - your sales goals!


Lead Generation: A Proven Strategy for Sales Growth



Introducing: the Definitive Guide to Generating Better Leads and Closing More Sales!

Do you need help? Download the eBook!

Are You Struggling to Make Your Numbers?

Read "Lead Generation" and learn how to:

  • Break through the clutter
  • Create more interest
  • Drive more engagement
  • Generate more and better leads
  • Maximize your Conversion Rate
  • Maximize your Close Rate
  • And maximize your Sales, Margins and Market Share

So you can achieve - and then exceed - your sales goals!


Lead Generation: A Proven Strategy for Sales Growth


Download the eBook

Challenge #1

Are You Tired of Playing a Game You Can't Win?

If you're having trouble making enough sales, you're not alone. Did you know that:

  • 95% of all Cold Calling programs fail to generate a positive ROI
  • 96% of all Trade Show leads are never followed up
  • 99% of all Digital Marketing programs fail to make a profit
  • 99.9% of all SEO programs fail to increase market share
  • And 99.99% of all Emails fail to result in closed sales

So it shouldn't be a surprise that businesses are struggling. The game is wired for failure.

Why read "Lead Generation"?

Growing sales and profits is harder today than ever before.

If these are your challenges, "Lead Generation" is the solution.


Challenge #1

Are You Tired of Playing a Game You Can't Win?

Do you need help?

If you're having trouble making enough sales, you're not alone. Did you know that:

  • 95% of all Cold Calling programs fail to generate a positive ROI
  • 96% of all Trade Show leads are never followed up
  • 99% of all Digital Marketing programs fail to make a profit
  • 99.9% of all SEO programs fail to increase market share
  • And 99.99% of all Emails fail to result in closed sales

So it shouldn't be a surprise that businesses are struggling: The game is wired for failure.

Download the eBook

Challenge #2

Are You Worried about Surviving?

Do you need help?
Download the eBook

Failure is the Norm

Given the high failure rate of most Marketing programs today, it's no wonder that:

  • According to CB Insights, 70% of all PE-funded start-ups failed within 20 months of funding in 2022, losing an average of $1.3M each
  • According to the NY Times, over 3,200 venture-funded businesses failed in 2023, losing over $27 billion
  • And according to the US Dept of Labor, over 20% of all businesses fail in their first year, and over 50% fail by year 5 - the highest rate in 50 years

But there is a solution.

Read "Lead Generation", and learn why most Marketing programs fail, and how to fix the problem!

Challenge #2

Are You Worried about Surviving?

Do you need help?

Given the failure rate of most Marketing programs, it's no wonder that:

  • According to CB Insights, 70% of all PE-funded start-ups failed within 20 months of funding in 2022, losing an average of $1.3M each
  • According to the NY Times, over 3,200 venture-funded businesses failed in 2023, losing over $27 billion
  • And according to the US Dept of Labor, over 20% of all businesses fail in their first year, and over 50% fail by year 5 - the highest rate in 50 years

But there is a solution.

Read "Lead Generation", and learn why most Marketing programs fail, and how to fix the problem - fast.

Download the eBook

Challenge #3

Do You Need to Close a Sales or Profitability Gap?

Most businesses today are unable to achieve their base revenue goals. And fewer can exceed them.

Some companies "slip the forecast". Some chalk it up to "time is the enemy". And others just admit the failure, and move on.

But a "go-to-market" strategy that's designed to generate Qualified Sales Leads (QSLs) can fill your sales funnel with real opportunities that have a high probability of closing quickly, successfully and profitably.

So you can make your numbers, and call it a legitimate win.

Read "Lead Generation" and close the gap between "where you are" and "where you want to be".

Lead Generation Can Close Your Sales Gap

Do you need help?
Download the eBook

Challenge #3

Do You Need to Close a Sales Gap?


Do you need help?

Most businesses today are unable to achieve their base revenue goals. And fewer can exceed them.

Some companies "slip the forecast". Some chalk it up to "time is the enemy". And others just admit the failure, and move on.

But a "go-to-market" strategy that's designed to generate Qualified Sales Leads (QSLs, not SQLs) can fill your sales funnel with real opportunities that have a high probability of closing quickly, successfully and profitably.

So you can make your numbers before you run out of time.

Read "Lead Generation" so you can close the gap between "where you are" and "where you want to be".


Download the eBook

The Solution:
Read "Lead Generation:
A Proven Strategy for Sales Growth"

Do you need help?

...and Learn How to Fill Your Funnel with Qualified Leads that Close Quickly, Profitably and Reliably


Learn Proven Secrets to Success in Marketing and Sales

Read "Lead Generation", and learn how to:

  • How to break through the clutter
  • How to develop and execute a winning strategy
  • How to generate more and better leads
  • How to create accountability in Marketing
  • How to end the finger-pointing
  • How to shorten your Sell Cycle
  • How to stimulate more interest
  • How to create urgency
  • How to build value
  • How to overcome objections
  • And how to:
    • Maximize Your Close Rate
    • Maximize Your Sales Revenue
    • Maximize Your Market Share
    • Maximize Your Sales Margins
    • And Maximize Your Sales Profitability

Read "Lead Generation", and START WINNING TODAY!


Download the eBook

Lead Generation: A Proven Strategy for Sales Growth



Read "Lead Generation:
A Proven Strategy for Sales Growth"

Do you need help?

...and Learn How to Break Through the Clutter, and Fill Your Funnel with Qualified Leads that Close Quickly, Profitably and Reliably

Download the eBook Today!

Available Now for Download:
the Book that Teaches You the Time-Tested Secrets to Success in Marketing and Sales

The Business Failure Rate is higher than it's been in years. And it isn't because of the economy. It's because the platforms, the solution providers, and the so-called "marketing professionals" have been selling us a bill-of-goods. (See "The Biggest Lies" below.)

The simple truth is that the game is wired for you to fail. But you don't have to fail.

Read "Lead Generation", and find out how the game is rigged, and:

  • How to get around the barriers-to-success
  • How to develop and execute a winning strategy
  • How to create accountability in Marketing
  • How to end the finger-pointing
  • How to shorten your Sell Cycle
  • And how to maximize:
    • Your Close Rate
    • Your Sales Revenue
    • Your Market Share
    • Your Sales Margins
    • And Your Sales Profitability

Learn about what works, in...

Lead Generation: A Proven Strategy for Sales Growth


Download the eBook

The Industry Has Been Lying to You.
5 Lies... and a Truth

Whether it's selling you the impossible dream of going viral, pitching another shiny object, or promising the miracle of AI, the Marketing profession has been peddling "snake oil" since the day Section 230 freed the industry from accountability.

And business owners, investors, employees and even consumers have been paying the price.

Fortunately, wisdom from before the Digital Age is still around, and it's surprisingly still valid. (It's in the book.)

Today there are so many lies that it's hard to keep track. But let's try...


The Dirty Little Secret:

The Industry Has Been Lying to You.
5 Lies... and a Truth

Do you need help?

Whether it's selling you the impossible dream of going viral, pitching another shiny object, or promising the miracle of AI, the Marketing profession has been peddling "snake oil" since the day Section 230 freed the industry from accountability.

And business owners, investors, employees and even consumers are paying the price.

Fortunately, wisdom from before the Digital Age is still around, and it's surprisingly still valid. (It's in the book.)

Today, there are so many lies that it's hard to keep track. But let's try...


Download the eBook

Do you need help?

Lie #1: You Can't Beat the Algorithms


If you've ever tried to rank high in your competitor's territory, and grow your market share, you know it can be very expensive. This is because the major Search Engines give preference to "near me" vendors.

The reality is that platforms exist principally for them to make money, not you. And they stay in business by making visitors happy and selling ads - not by making it easy for you to succeed with organic search, or grow your market share.

Read "Lead Generation" so you can learn how to get around the algorithm's limitations, and grow your own sales.

Download the eBook

Lie #1: You Can't Beat the Algorithms

Do you need help?

If you've ever tried to rank high in your competitor's territory, and grow your market share, you know it can be very expensive. This is because the major Search Engines give preference to "near me" vendors.

The reality is that platforms exist principally for them to make money, not you. And they stay in business by making visitors happy and selling ads - not by making it easy for you to succeed with organic search, or grow your market share.

Read "Lead Generation" so you can learn how to get around the algorithm's limitations, and grow your own sales.


Download the eBook

Lie #2: 57% of the Decision is Complete Before the Customer Talks to a Salesperson

Many people have heard about a study claiming that "57 percent of the decision process is completed before a prospect ever talks to a salesperson".

But did you know that they never actually did the study?

A Marketing agency made up the line to promote their inbound Marketing services. It was very successful for them. But for their customers? Not so much. Because it isn't true.

Nevertheless, businesses have spent hundreds of billions of dollars chasing the fantasy of easy ("If you build it, they will come") sales.

Read "Lead Generation" and learn the truth about what works, and how to make it work for you.

Do you need help?

They Made It Up: They Hadn't Done the Study!



Download the eBook

Lie #2: 57% of the Decision is Complete Before the Customer Talks to a Salesperson


Do you need help?

They Made It Up: They Hadn't Done the Study!

Many people have heard about a study claiming that "57 percent of the decision process is completed before a prospect ever talks to a salesperson".

But did you know that they never actually did the study?

A Marketing agency made up the line to promote their inbound Marketing services - which was very successful for them. But for their customers? Not so much. Because it isn't true.

Nevertheless, businesses have spent hundreds of billions of dollars chasing the fantasy of easy ("If you build it, they will come") sales.

Read "Lead Generation" and learn the truth about what works, and how to make it work for you".

Do you need help?

"MQL" Is the Very Definition of Waste

Lie #3: MQLs Aren't Just Waste

John Wanamaker once said, "Half my advertising budget is wasted. I just don't know which half."

Today, your entire advertising budget can be wasted producing so-called "Marketing Qualified Leads". But "MQL" is actually just another name for "junk".

If the biggest problem you have today is your Conversion Rate, you might want to question whether that's really rain on your pants.

Or just read "Lead Generation", and learn how to generate real, qualified sales leads, instead of more junk.

Download the eBook

Lie #3: MQLs Aren't Just Waste


Do you need help?

"MQL" Is the Very Definition of "Junk"

John Wanamaker once said, "Half my advertising budget is wasted. I just don't know which half."

Today, your entire advertising budget can be wasted producing so-called "Marketing Qualified Leads". But MQL is actually just a new name for "junk".

If the biggest problem you have today is your Conversion Rate, you might want to question whether that's really rain on your pants.

Lie #4: Marketing Can't Be Held Accountable for Sales

Perhaps the biggest lie is that Marketing can't held be accountable for Sales.

They'll tell you that they don't have the tools, or the time, or access to the prospects, that would enable them to pull leads through the Sell Cycle.

Or they'll say their job is to fill the top of the funnel; and that it's Sales's job to close.

But it's all nonsense. It's an excuse to avoid accountability, brought to you by an entire industry designed to get you to believe it.

Read "Lead Generation", and learn how to create meaningful accountability in your Marketing and Sales functions - and stop the finger-pointing, too.

Download the eBook
Do you need help?

Lie #4: Marketing Can't Be Held Accountable for Sales

Do you need help?

Perhaps the biggest lie is that Marketing can't be held accountable for Sales.

They'll tell you that they don't have the tools, or access to the prospects, to pull leads through the Sell Cycle.

Or they'll say their job is to fill the top of the funnel; and that it's Sales's job to close.

But it's all nonsense. It's an excuse to avoid accountability, brought to you by an industry designed to get you to believe it.

Read "Cold Calling and Lead Generation", and learn how to create meaningful accountability in your Marketing and Sales functions - and stop the finger-pointing, too.

Do you need help?

Lie #5: Positioning Isn't a "Thing"

If you ask the Media, they'll tell you that all you need to do is advertise. If you ask a developer, they'll tell you that all you need is their tech stack. The platforms will tell you that all you need is to optimize your presence on their system. Marketers will tell you that all they need is budget and time. And salespeople will tell you that all you need to do is get them in the door and they can close anyone.

But it never seems to be enough - because they're all "lies by omission."

Everyone assumes that you know how to position your product in a competitive market, and that you can execute on it properly in your go-to-market strategy. But you probably don't, and you probably can't, and so everything falls apart.

Read "Lead Generation", and learn how to position your product effectively in a competitive market.

Download the eBook

Lie #5: Positioning Isn't a "Thing"


Do you need help?

If you ask the Media, they'll tell you that all you need to do is advertise. If you ask a developer, they'll tell you that all you need is their tech stack. The platforms will tell you that all you need is to optimize your presence on their system. Marketers will tell you that all they need is budget and time. And salespeople will tell you that all you need to do is get them in the door and they can close anyone.

But it never seems to be enough - because they're all "lies by omission."

Everyone assumes that you know how to position your product in a competitive market, and that you can execute on it properly in your go-to-market strategy. But you probably don't, and you probably can't, and so everything falls apart.

Download the eBook Today!


For the Truth about Marketing and Sales:
Read "Lead Generation"

Do you need help?

...and Start Winning Today!


About the Book

The process of developing an effective Cold Call is a lot more complex than just smiling and dialing.

There's actually a "science" to it.

More important, it's a process that can be used to develop any effective Marketing or Sales program - no matter what you're selling, how, or to whom.

Read "Lead Generation", and learn everything you need to learn, in order to do everything you need to do.

Read an excerpt here.

View the Table of Contents here.

Watch the video series here.





Download the eBook

Lead Generation:
A Proven Strategy for Sales Growth
from LeadGen.com




For the Truth about Marketing and Sales, Read:
"Lead Generation:
A Proven Strategy for Sales Growth"

Do you need help?

...and start WINNING today!



About the Book

The process of developing an effective Cold Call is a lot more complex than just smiling and dialing.

There's actually a "science" to it.

More important, it's a process that can be used to develop any effective Marketing or Sales program - no matter what you're selling, how, or to whom.




Read an excerpt here.

View the Table of Contents here.

Watch the video series here.


Close the gap, with...

Lead Generation:
A Proven Strategy for Sales Growth
from LeadGen.com





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866-235-1100 • Sales@LeadGen.com