Does your company invest in Content Marketing?
Do you still believe Inbound Marketing works?
If so, welcome to the world of Zombie Marketing!
In the movies, Zombies are dead people who don't know they're dead. And they feast on the living until there's no one left in town to eat.
In Marketing, Zombies are Marketing Professionals who recommend techniques - like content marketing, LinkedIn marketing, email and Google Adwords - that simply don't work for most companies.
And they feast on your budget until there's no money left to spend.
And then they move on to their next gig.
But that's okay. Everyone's doing it, so it must be right.