As a business owner you're faced with a virtual tsunami of marketing options. Everyone is selling the next big thing, the newest way to generate leads, or the one tool you absolutely need to grow your business.
Email marketing! Data mining! Pay-per-lead! AI! Content marketing! SEO!
"Just use our solution and the world will beat a path to your door", they scream.
Well, here's the reality: It's all nonsense, because none of it works - at least not for you.
When it comes to marketing, if you think that you need to be doing "X", you've already lost the battle.
And there are lots of names for it: Grasping at straws. Throwing a bunch of you-know-what against the wall and seeing what sticks. And "hope as a strategy" are just a few.
If you want to win the game, you have to start with the fundamentals. You have to work through your value proposition and your positioning, your targeting, and how to actually create awareness and stimulate interest with potential buyers.
Only then should you consider what tools you need.