The LeadGen.com Blog

Any Idiot Can Make Phone Calls

Desperate times call for desperate measures. That's why so many marketing firms are getting into the telemarketing business these days. It's also why so many companies use them.

And it's also why so many of these programs fail.

At LeadGen.com we've offered professional B2B telemarketing and lead generation services for over 20 years, and so we know a thing or two about it. For example...

First, you can't just hand someone a script and a telephone and expect them to get past gatekeepers and voice mail.

Second, you can't put someone on the phone who doesn't know what they're doing and expect them to persuade a busy executive - someone who may be running a $50 million business - to grant an appointment.

And third, doing this wrong doesn't just waste money, it wastes time, and it can ruin your company's reputation. And if you think that opting for pay-per-lead is going to help, wait until you see the blowback from bogus appointments. Or worse, what it does to your bottom line.

But go ahead. Go with that vendor who says they can make 600 dials-per-hour and guarantee 47 qualified leads per day.

Then watch them make a monkey out of you.